Programme area

Feast or Famine

Pipeline patterns, client fit, project fit, and referral relationships.

Most small practices depend heavily on referrals, repeat work, and local reputation, but very few have a clear picture of how those systems are actually functioning.

The Feast or Famine reviews are designed to make those patterns visible: where work comes from, which clients and projects fit best, which relationships are quietly carrying the practice, and where the current structure is more fragile than it appears.

Patterns that often appear

  • Long quiet periods followed by sudden overload
  • Heavy dependence on one referral source
  • Difficulty explaining where work actually comes from
  • Strong technical projects with poor commercial fit
  • Clients that consume disproportionate time and energy
  • Referral relationships that exist but are not actively managed

The Pipeline Review

£300

For practices experiencing an unpredictable pipeline or uncertain flow of work.

What gets reviewed

  • Project log
  • Sources of work
  • Workload patterns
  • Concentration risks
  • Referral dependency

What the practice receives

  • Short findings document
  • Observations about work patterns
  • Comparison between perceived and actual pipeline structure
  • One practical direction or action

Often connects with

  • Messaging Review
  • Referral Review
  • Client Fit Review

The Client Fit Review

£300

For practices that want to understand the clients they work best with, and the client relationships that tend to need more caution.

What gets reviewed

  • Staff questionnaire responses
  • Client relationship patterns
  • Communication signals
  • Situational signals
  • Optional project log

What the practice receives

  • Typical good-fit client profile
  • Typical poor-fit client profile
  • Communication and behavioural signals
  • Practical guidance for recognising fit earlier

About the profiles

These are narrative composite profiles, not checklists. The aim is recognition: a clearer sense of the kinds of working relationships, expectations, and behaviours that tend to make good work easier — or harder — for the practice.

Optional additions

  • Staff conversations
  • Client interviews

The Project Fit Review

£300

For practices that want to understand which project types suit them best, and which tend to cost more than they return.

What gets reviewed

  • Project log
  • Project-type patterns
  • Economic fit
  • Operational strain
  • Strategic and portfolio considerations

What the practice receives

  • Typical good-fit project portrait
  • Typical poor-fit project portrait
  • Economic and strategic observations
  • Guidance for evaluating uncertain opportunities

About the portraits

The project portraits are intended to make recurring project patterns easier to recognise. They are not rules about what the practice should always accept or reject.

Optional additions

  • Staff conversations

The Referral Review

£300

For practices that want to understand where referred work comes from, and how deliberately those relationships are being managed.

What gets reviewed

  • Past and returning client referrals
  • Professional referrer relationships
  • Peer referral patterns
  • Current visibility and follow-up structures

What the practice receives

  • Referral-pattern findings
  • Relationship observations
  • Referral-source analysis
  • Practical areas where deliberate effort may help

Optional additions

  • Client interviews